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It seems marketers live in a world designed by Rod Serling where everything bad is ignored, most things are satisfactory and an alarming number of service providers are outstanding. J.D. Power and Associates is one of the largest marketing information companies in the world. It produces regular ratings and reports on how we view an industry in general and how we rank individual companies within that industry. So, for example, a recent report finds us satisfied with our banks and it lists the banks we think are the best. OK. So there is always a slight time lag between the collection of data and the publication of the results of analyzing that data, but this seems a strange result. In the midst of a recession with a record-breaking number of banks failing, predatory terms for credit cards and other credit hard to find, you might wonder where J.D. Power found the people to answer their survey questions. Well, the results of their 2009 survey of our attitudes toward vehicle insurance providers is also out. You will be stunned and awed by the revelation that customer satisfaction is up significantly this year! Some 23,000 human beings claiming to hold policies were polled in March and April, 2009. Their views make interesting reading.  ...more...